The dot brand Observatory is an extensive research programme of dot brands, the new branded Top Level Domains. Close to 600 brands have registered their name at the highest level of the domain hierarchy. Our members can access detailed analysis of strategies, tactics and operations of the first movers, as well as benchmarks and insights. Theses resources are essential to anyone involved in brand protection and marketing. Some of our results, such as our briefing notes or example of dot brand communication, are available to non members. Contact us for a demo or more details.

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Membership access
  • Comprehensive overview
  • Interactive dashboard
  • Detailed profile of every active website
  • Multi-criteria analysis of all dot brand
  • Deep dives into brand case studies
  • Thematic analysis
165 USD / month

Key Figures of our October Research

Total dot brand
Live brands
Active brands
Second Level Domains
Active Websites

What does the research cover ?


The global picture of dot brand activity and status

Detailed description
Summarized dashboards
Marketing, technical and business standpoint

Top Level Profiles

Specific data for every dot brand registry

Brand strategy assessment
SEO, naming strategy
Technolgy, maturity assessment

Websites Profiles

Details for every actual website in dot brand world

Individual website analysis
Traffic and popularity
Search engine performance, content and technology

Case Studies

Deep dives into specific brand strategies and operations

Lighten up dot brand strategy
Communication and advertising
Marketing, social media, technology and SEO

Who should become a member ?

A dot brand registry operator

Developing their
strategy for their
new dot brand

A brand owner

the business case
for a future round application

An in-house lawyer

Advising your
business on IP protection
and development

A law firm

Advising clients on branding protection and development strategies

A marketing agency

Advising customers
on value creation
via dot brand project activation

Register now

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