The dot brand Observatory is an extensive research programme of dot brands, the new branded Top Level Domains. Close to 600 brands have registered their name at the highest level of the domain hierarchy. Our members can access detailed analysis of strategies, tactics and operations of the first movers, as well as benchmarks and insights. Theses resources are essential to anyone involved in brand protection and marketing. Some of our results, such as ourbriefing notes or example of dot brand communication, are available to non members. Contact us for a demo or more details.