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Dot Fage – Regional Domains and Redirects

Dot Fage - Regional Domains and Redirects Fage Fage International S.A. (Greek: Φάγε) is a Luxembourgish dairy company and one of the major dairy brands in the country. It is headquartered in the City of Luxembourg. It manufactures dairy products including milk, yogurt and ice cream. Main takeouts Fage launched their dot brand domain [...]

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Dot bnpparibas – The most advanced dot brand

Dot bnpparibas - The most advanced dot brand BNP Paribas BNP Paribas is a French multinational bank and financial services company with global headquarters in Paris. BNP Paribas signed an agreement with ICANN on 29 May 2014, successfully submitted specification 13 on 29 July 2014. The dot bnpparibas domain was delegated on 14 August 2014, [...]

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Dot sener – Brand digital platform relaunch

Dot sener - Brand digital platform relaunch Sener Sener is a private engineering and technology group founded in 1956. It seeks to offer its clients the most advanced technological solutions and enjoys international recognition thanks to its independence and its commitment to innovation and quality. Sener signed the registry agreement with ICANN on 24 Oct [...]

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Dot dnp – Pilots on added value minisites

Dot dnp - Pilots on added value minisites Dot dnp launch main takeouts DNP was one of the very early but low profile starters. The .dnp Top Level Domain first websites were launched already in 2014, and they seem to be very consistent over time. DNP uses their Top Level Domain to communicate around the [...]

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Dot jcb – Strategic country code domains

Dot jcb - Strategic use of country code domains Main takeouts of dot jcb Case study Dot jcb supports the launch of their new global corporate website, that consists of one global website which is localized in a certain number of countries. The domains used are global.jcb for the global site and four local versions using [...]

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Dot bradesco – An agile project

Dot bradesco - An agile project Main Takeouts Dot bradesco is composed of 104 domain names - as of June 2016 Banco.bradesco is the main global maketing website for Bradesco, and is the second most popular dot brand website. 70% of the second level domain names are in Portuguese language, and relate to a combination of actions, [...]

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Dot barclays – Pioneers of dot brand

Dot barclays - Pioneers of dot brand Main Takeouts Barclays was a very early adopter of the new dot brand, as it was launched as early as mid 2015. Home.barclays is the main marketing portal, but lots of specialized content, such as online banking  is on the legacy TLD. Legacy TLD and dot brand work seamlessly together. Barclays [...]

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Dot leclerc – gTLD pilots paving the way for rollout

Dot leclerc - gTLD pilots paving the way for rollout Main Takeouts The Top Level Domain name is supporting the global strategy. Leclerc is a French supermarket and hypermarket chain, with an ambitious plan in digital, capitalizing on the combination of the proximity of stores and the convenience of online purchase. Leclerc is developing their [...]

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Dot citic – Ambitious dot brand domain name project

Dot citic - An ambitious dot brand domain name project Key Takeways Citic group runs two dot brand Top Level Domain names : .citic and .中信. The group created 322 Second Level Domains names overall, 75% of which are not resolving. There are 34 active domains in .citic and 19 in .中信. The active domains host sites for the [...]

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Dot seat – Reinforcing the distribution network

Dot seat: Reinforcing the distribution network with dot brand new gTLD Key Takeaways SEAT has launched a pilot with 95 micro sites, in matter of few months. The key learnings of that launch are : Use case for "dot brand" to support the global business by reinforcing partnership with authorized dealers Feasibility of deploying and [...]

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