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Leclerc is a french supermarket, with e-commerce features. Their packaging is using the new domain name with www.e.leclerc, which a smart and relevant call to action. They used the www. to make it clear it is a website name.

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Dabur invites their customers to write to daburcares@feedback.dabur, offering a very descriptive adress. The domain feedback.dabur is used for email adresses but does not resolve to a website

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148 two character codes domains have been registered by 42 brands. The most popular domain is my, which corresponds to Malaysia. my brand is a very compelling domain name.

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81 out of the 567 active second level domain names is using https certificates to improve the security of the dot brand domain name. Security is a clear value proposition for dot brand

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SEAT, Audi and Mini are providing better visibility and trust to their dealerships with the creation of specific domains dealer-name.brand, hosing some template branded micro-sites. SEAT created over 90 domains, Mini 5 and Audi 2 domains.

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Spain and France are the most dynamic countries in the dot brand space. Brands such as SEAT created over 90 websites in May 2016, while MMA launched zerotracas.MMA, using their main slogan from TV Ad

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Canon migrated their corporate site from canon.com to global.canon. Together with Sener, Canon was one of the rare brands that clearly explained to the visitors that they had migrated to a new dot brand platform. Most brands are simply shifting in a very natural way.

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An increasing number of brands are communicating using their new dot Brand Top Level Domain names, using some domains that host directly a website or that redirect to other domains.

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Deloitte promotes its rebranding project in a movie that promotes the domain brand.deloitte. That domain redirects to a dedicated page on deloitte.com legacy domain name.

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MMA, the french insurer, has multiple agencies in France, and proximity with their customers is one of their core values. They have created one domain for every one of their 1’700 agencies all over France.

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