Dot Brand Observatory Cookie Policy


Why we use cookies

Our website uses cookies to distinguish you from other users of (Site). and to collect information and details of your behaviour when you use our Site. For instance, we use these cookies to determine the number of visits to our Site and what the patterns of clicks are. This helps us to provide you with a good experience when you browse our Site and allows us to improve our Site. By continuing to browse the Site, you are agreeing to our use of cookies.

What is a cookie

Cookies (also known as browser cookies or tracking cookies) are small, often encrypted, files of letters and numbers that we store on your browser or the hard drive of your computer (if you agree). Cookies contain information that is transferred to your computer’s hard drive. They are loaded when you access our Site. Our Site sends information to your browser which creates the text file (i.e. the cookie).


We use the following cookies:

  • Essential/strictly necessary cookies. These are cookies that are required for the operation of our Site. They include, for example, cookies that enable you to log into secure areas of our Site and to use online forms.
  • Analytics/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our Site when they are using it. This helps us to improve the way our Site works, for example, by ensuring that you are finding what you are looking for easily.
  • Marketing cookies. These include functionality cookies which are used to recognise you when you return to our Site. This enables us to personalise our content for you and remember your preferences (for example, your choice of language or region). We may also use targeting cookies to record your visit to our Site, the pages you have visited and the links you have followed. We will use this information to make our Site more relevant to your interests. We may also share this information with third parties for this purpose.
  • Functionality cookies. These are used to recognise you when you return to our Site, which allow us to remember the choices you make (i.e. your cookie preference).

Third Party Cookies

We use cookies from the following third-party sites to track your usage of our Site.



Google Analytics:



You can find more information about the individual cookies we use and the purposes for which we use them in the table below:


Full Tag (Cookie) Name Lifespan e.g. session, persistent Full Description (i.e. what it does) Essential / Analytics / Marketing / Functionality
_hssc Half an hour Cookie for keeping track of sessions. This is used to determine if we should increment the session number and timestamps in the __hstc cookie. It contains: the domain, viewCount Marketing
_hssrc Expires when browsing session ends We use HubSpot to track our user’s movements and activities when using our Site. Whenever HubSpot changes the session cookie, this cookie is also set to determine if you have restarted your browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session. Marketing


_hstc 1 year The main cookie for tracking visitors. It contains: the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session) Marketing
_ga 2 years Coming from Google Analytics, used to distinguish users Analytics
_gat_UA_2458921-1 1 minute Google Analytics cookie. This cookie is used to track users for analytics Analytics
_gid 1 day Google Analytics. This cookie is used to track users for analytics and used to distinguish users Analytics
_hjIncludedInSample Expires when browsing session ends Hotjar cookie. This session cookie is set to let Hotjar know whether a user is included in the sample which is used to generate funnels. Analytics
_hjid 1 year Hotjar cookie. This cookie is used to identify users and is set when the user first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to our Site on the browser. This ensures that behaviour in subsequent visits to our Site will be attributed to the same user ID. Analytics
Hubspotutk 1 year This cookie is used to keep track of a visitor’s identity. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. Marketing
WordPress_logged_in_7358e433caad59ed8ca891f0d728609 Expires when browsing session ends Used by WordPress to track whether user logged in or not Functional
Word_press_test_cookie Expires when browsing session ends Used by WordPress to test whether cookies are enabled in the browser or not




You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our Site.


We use cookies on this site to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies.

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