Understand the global landscape and drill down into your area of focus with our Interactive Dashboard
. View charts that comprehensively analyse the spectrum of dot brand activity, including pages on global status, geographical and vertical split, popularity, content, SEO
Elaborate and benchmark your strategy based on your peers’ approaches thanks to our Top Level Domains Profiles. We provide comprehensive and actionable data on every dot brand registry. Review what strategies brands are using and compare their approaches. The criteria include naming, technical, content and marketing data.
Plan your roll-out based on data from our Second Level Domains Profiles.
We show all the active websites and their characteristics including the technology used – CMS
, webservers – the traffic via Alexa
ranking, the search optimization of their sites, the language, length and type of second level domain
. All, this is available via our online dashboard or as a downloadable PDF.
Elaborate your launch tactics, and create your project plan, by looking back at our historical data. We have captured data consistently since November 2015, so you can see how the most successful brands have progressively activated their second level domains.
Take an in-depth look at some of the most notable dot brand activity to date. Our Brand Case Studies
include full analysis of .CITIC, .SEAT and .WEIR, .LECLERC and others to come. They include social media and communication beyond the dot brand operations, looking at the launch, the communication strategy and SEO
. This gives concrete and illustrated means to initiate thoughts and benchmark your own brand’s or customers’ strategy. Understand the territory, prepare your project, and learn from others experience.
Our thematic analysis
looks at how dot brands address a certain number of specific subjects – length of domain names or search. They enable you to understand how to shape your strategy and your operations, and provide you with benchmarks from other brands. Get inspiration and validate your intuitions with our thematic analysis.